What to Post on Each Social Media Platform?

What to Post on Each Social Media Platform? [Best Content for Each Social Media]

Navigating the world of social media can be a tricky endeavor, especially when it comes to deciding the best content fit for each platform. It’s crucial to remember that not all content is suitable for every channel due to its unique audience and algorithms. Do you know what to post on each social media platform?

In this guide, we aim to clarify what type of post works best on key platforms like LinkedIn, Twitter, Instagram, TikTok, Facebook, and YouTube. Ready? Let’s dive right in.

Types of Social Media Platforms

LinkedIn is a professional networking platform, Twitter is a microblogging site for short updates, Instagram focuses on visual content sharing, TikTok is known for short-form videos, Facebook allows diverse content sharing, and YouTube is the go-to platform for video content.

Let’s take a look at how people use each social media platform to keep up with news around the world.



LinkedIn serves as a professional networking platform where businesses and individuals can connect. Jobs, career information, professional content, and business news find their ideal audience here.

One must take into account the formal tone that suits this platform while sharing any post. Use LinkedIn to showcase your industry knowledge with in-depth articles or company updates.

Valuable discussions often spark around hot topics within specific professional fields on this platform, which further boosts engagement rates. Tailoring your content to fit the expectations of LinkedIn’s unique user base will ensure better interaction with posts.



Twitter is a popular social media platform that allows users to share their thoughts and ideas in short, concise messages called tweets. With its large user base of over 450 million monthly active users, Twitter provides a unique opportunity for individuals and businesses to engage with their audience and drive conversation.

Mostly, people use Twitter to express their feelings towards a certain political group or any other community.

When it comes to posting on Twitter, it’s important to keep your content timely, relevant, and engaging. Use hashtags strategically to increase the visibility of your tweets and join conversations on trending topics.

Sharing links to interesting articles or blog posts can also help establish you as an authority in your industry. Furthermore, incorporating visual elements like images or videos can make your tweets more eye-catching and shareable.

By understanding the demographics and preferences of the Twitter community, you can tailor your content accordingly for maximum impact.



Instagram is a popular social media platform for sharing photos and videos. It allows users to post content on their grid, reels, and stories. To engage your audience on a platform like Instagram, it’s important to create visually appealing posts with high-quality images or videos.

You can also leverage the use of hashtags to increase discoverability and reach. Additionally, incorporating user-generated content and behind-the-scenes glimpses can help build authenticity and connection with your followers.

Remember that Instagram has a younger demographic compared to other platforms, so tailor your content accordingly by including trendy and relatable elements. Optimizing your posts for Instagram will maximize your brand visibility and engagement on this platform.



TikTok is a highly popular social media platform known for its short videos. With over 1 billion monthly active users, it provides a unique opportunity to reach a large and diverse audience.

To stand out on TikTok, focus on creating entertaining and visually appealing content. Trendy challenges, lip-sync videos, dance routines, and funny sketches tend to perform well on this platform.

Don’t be afraid to experiment with different formats and styles to find what resonates best with your target audience. Use popular songs or audio clips in your videos to stay relevant and increase engagement.



Facebook is one of the most popular social media platforms, with billions of users worldwide. It offers various ways to engage with your audience and share content. On Facebook, you can post a wide range of content, including photos, videos, blog posts, and status updates.

To maximize engagement on this platform, it’s important to create compelling and visually appealing content that resonates with your target audience. By leveraging Facebook’s features, such as groups, live videos, and event pages, you can build a strong presence and connect with your followers in meaningful ways.



YouTube is a popular platform for sharing videos and reaching a wide audience. With over 2 billion logged-in monthly users, it’s an excellent platform to engage with your target market.

When posting on YouTube, focus on creating high-quality video content that aligns with your brand values and appeals to your viewers. Consider tutorials, product reviews, vlogs, or instructional videos that showcase your expertise and provide value to your audience.

Additionally, optimize your video titles, descriptions, and tags using relevant keywords to increase visibility in search results. Remember to interact with your subscribers by responding to comments and encouraging them to like, share, and subscribe for better reach and engagement.

Recommendations for Post on Each Social Media

On LinkedIn, focus on professional content and industry insights to engage with a B2B audience. Use Twitter for short updates, news, and real-time conversations. Utilize Instagram’s grid for aesthetically pleasing images and videos, Reels for entertaining and creative content, and Stories for behind-the-scenes glimpses.

TikTok is perfect for fun and engaging videos that resonate with a younger audience. Facebook caters to a wide range of content types, including photos, videos, blog posts, and more.

YouTube allows you to create longer-form video content such as tutorials or vlogs.


LinkedIn is a professional networking platform where you can showcase your career, connect with other professionals, and stay updated on industry news. To make the most out of this platform, consider posting:

  • Job listings and career opportunities to attract potential employees or find new job opportunities yourself.
  • Professional content such as articles, blogs, or whitepapers to establish yourself as a thought leader in your industry.
  • Business news and updates to keep your connections informed about important developments.
  • Infographics and data-driven visual content that highlights industry trends and insights.
  • Engaging videos that showcase your expertise or provide valuable information to your audience.
  • Testimonials and success stories from clients or customers to build trust in your brand.


Twitter is a popular social media platform that allows users to post short messages, known as tweets. It is characterized by its fast-paced nature and real-time updates. To make the most out of Twitter for your content sharing, consider these types of posts:

  • Engaging questions to spark discussions
  • Trending hashtags to join in on conversations
  • Infographics to convey information quickly
  • GIFs and memes for humorous and relatable content
  • Retweets of industry news and relevant articles
  • Polls to gather insights and opinions from followers

Instagram (Grid)

Instagram (Grid) is a social media platform that allows users to share photos and videos in a visually appealing grid format. To make the most of this platform, consider the following content recommendations:

  1. Showcase your products or services through high-quality images.
  2. Create visually cohesive themes by using consistent filters or color schemes.
  3. Share before-and-after photos to highlight transformations or progress.
  4. Feature user-generated content to engage with your audience and foster a sense of community.
  5. Post behind-the-scenes shots to provide a glimpse into your brand’s story.
  6. Utilize carousel posts to share multiple images or videos in one post, keeping your audience engaged.
  7. Use captions creatively to tell stories, inspire, educate, or ask questions.
  8. Incorporate hashtags relevant to your industry or niche for better discoverability.
  9. Collaborate with influencers or partners for cross-promotion and wider reach.
  10. Respond to comments and engage with your followers regularly.

Instagram (Reels)

Instagram Reels is a feature on the popular social media platform that allows users to create and share short videos. With its increasing popularity, it’s important to utilize this feature effectively to maximize engagement and reach. Here are some content ideas for Instagram Reels:

  • Dance challenges: Participate in trending dance challenges by creating your own unique moves or putting your own spin on existing ones.
  • Tutorial videos: Share step-by-step tutorials for various skills or DIY projects that resonate with your target audience.
  • Comedy skits: Create humorous skits or sketches that entertain and engage viewers.
  • Product showcases: Use Reels to showcase your products in a creative and visually appealing way, highlighting their features and benefits.
  • Behind-the-scenes footage: Give your audience a glimpse of what goes on behind the scenes of your brand, whether it’s during photo shoots, events, or daily operations.
  • Educational content: Share informative and bite-sized educational content that provides value to your followers. This could include quick tips, life hacks, or interesting facts related to your niche.
  • Travel vlogs: If you’re in the travel industry or have an adventurous lifestyle, capture and share exciting moments from your trips through Reels.
  • Before-and-after transformations: Show dramatic before-and-after transformations related to fitness, home improvement, beauty, or any other relevant topic within your niche.
  • Recipe demonstrations: Showcase delicious recipes by sharing quick cooking tutorials with time-lapse effects to engage food enthusiasts.
  • Inspirational quotes: Create visually appealing reels featuring motivating quotes with captivating backgrounds or animations.

Instagram (Stories)

Instagram Stories is a popular feature on the platform that allows users to share photos and videos that disappear after 24 hours. It is a great way to engage with your audience and showcase behind-the-scenes content. Here are some effective types of content to post on Instagram Stories:

  • Behind-the-scenes footage of your business or brand
  • Sneak peeks of new products or services
  • Polls or question stickers to gather feedback from your audience
  • Tutorials or how-to videos related to your niche
  • Limited-time promotions or discounts
  • User-generated content featuring your brand or product
  • Fun and interactive quizzes or games
  • Teasers for upcoming launches or events


TikTok is a popular social media platform that allows users to create and share short videos. To make the most out of TikTok, consider posting the following types of content:

  1. Trending Challenges: Participate in popular challenges that are currently trending on the platform. This can help increase your visibility and engagement.
  2. Educational Videos: Share informative content or tutorials that provide value to your audience. Educational videos perform well on TikTok and can help establish your expertise.
  3. Behind-the-Scenes Footage: Give your followers a glimpse into your daily life or showcase how you create your products/services. This type of content helps build a connection with your audience.
  4. Humorous Skits: TikTok is known for its entertaining and comedic content. Create funny skits or sketches related to your brand or industry to capture attention and entertain your viewers.
  5. User-Generated Content: Encourage your audience to participate in challenges or create content related to your brand. User-generated content not only increases engagement but also helps spread awareness about your brand.
  6. Duets and Collaboration Videos: Collaborate with other TikTok creators by duetting their videos or creating joint videos together. This can help expand your reach and attract new followers.
  7. Product Showcases/Reviews: If you have a physical product, use TikTok to showcase its features or demonstrate how it works. You can also ask influencers or satisfied customers to review or endorse your product through video testimonials.
  8. DIY Projects and Life Hacks: Share do-it-yourself projects, life hacks, or creative tips that are relevant to your niche. These types of videos are highly shareable and can attract attention from a wide range of users.


Facebook is a widely used social media platform that can help you reach a large audience. To make the most of this platform, consider posting the following types of content:

  • Photos: Share eye-catching images that capture attention and represent your brand.
  • Videos: Engage your audience with compelling video content that tells a story or demonstrates a product.
  • Blog posts: Share links to informative blog posts that provide value to your followers.
  • User-generated content: Encourage your followers to create and share content related to your brand or products.
  • Funny, trendy, and relatable content: Capture the interest of Facebook users with humorous or relatable posts that align with current trends.
  • Shoppable content: Showcase products with direct links for easy shopping.
  • Educational content: Share tips, tutorials, or informative articles to position yourself as an expert in your industry.
  • High-quality images: Use visually appealing graphics or professional photographs to stand out in the newsfeed.
  • Text-based content: Craft compelling captions or quotes that engage and inspire your audience.
  • Infographics: Present information in a visually appealing and easily digestible format.
  • Ephemeral/disappearing content: Utilize features like Stories to provide exclusive, time-limited offers or behind-the-scenes glimpses.

Different Types of Content for Each Social Media

Different Types of Content for Each Social Media

The following are the 11 different types of social media content that you can publish on any social platform based on people’s usage stats and content preferences.

Video (Short Form)

Video content is a powerful tool for engaging audiences on social media platforms. Short-form videos, in particular, are gaining popularity among users. These bite-sized videos can capture attention quickly and convey messages effectively.

Platforms like TikTok and Instagram Reels offer the perfect space to create and share these types of videos. With their short duration, they are ideal for showcasing product demos, sharing behind-the-scenes footage, or creating entertaining content that aligns with your brand values.

Utilizing video (short form) on social media allows you to connect with your audience in a visually compelling way and increase your brand’s visibility across different platforms.

Audio Chat and Live Rooms

Audio chat and live rooms have become popular features on social media platforms. Users can now engage in real-time conversations through audio discussions or participate in live events.

These features provide an interactive and engaging way for individuals to connect with others, share ideas, and exchange information. Whether it’s joining a live Q&A session or participating in a group discussion, audio chat, and live rooms offer a dynamic platform for users to interact and build relationships.

Brands can leverage these features to host virtual events, panel discussions, or even conduct interviews with industry experts. By utilizing audio chat and live rooms effectively, businesses can increase their visibility, foster community engagement, and establish themselves as thought leaders within their respective industries.

Content that Represents Brand Values

Creating content that represents your brand values is crucial for building a strong presence on social media. Your brand values define who you are and what you stand for, so it’s important to showcase these in your posts.

Incorporating your brand values into your content helps establish authenticity and connects with your target audience on a deeper level.

For example, if one of your brand values is sustainability, you can create content that highlights eco-friendly practices or initiatives. This could include sharing tips on reducing waste, showcasing sustainable products, or featuring success stories of individuals or businesses making a positive impact on the environment.

By aligning your content with your brand values, you not only attract like-minded individuals who share those same beliefs but also differentiate yourself from competitors. It shows that you’re committed to more than just selling products or services; you genuinely care about making a difference and contributing to something larger.

Remember that consistency is key when it comes to representing brand values in your content. Stay true to who you are as a company and ensure that all aspects of your online presence reflect those core principles.

User-Generated Content

User-generated content is a powerful tool for engaging with your audience on social media platforms. It refers to any type of content that is created and shared by users themselves rather than being produced by your brand.

This can include reviews, testimonials, photos, videos, and comments from your followers. User-generated content adds authenticity and credibility to your brand as it comes directly from real customers.

By encouraging user-generated content, you can increase engagement and build a sense of community around your brand. Additionally, studies have shown that user-generated content tends to perform better in terms of reach and conversion rates compared to branded content alone.

Funny, Trendy, and Relatable Content

Creating funny, trendy, and relatable content is a great way to engage with your audience on social media platforms. People love to be entertained, and incorporating humor into your posts can help you stand out from the crowd.

Trendy content keeps up with the latest fads and popular topics that are relevant to your target audience. By staying current, you show that you understand what’s happening in the world around you.

Relatable content helps foster a connection with your followers by addressing their common experiences, challenges, or emotions. When you create funny, trendy, and relatable content on social media platforms, it not only entertains but also strengthens your brand’s personality and builds a loyal community of followers who enjoy engaging with your posts.

Shoppable Content

Shoppable content is a powerful tool to drive sales and conversion on social media platforms. By incorporating clickable links or tags directly into your posts, you can make it easy for your audience to purchase products or services with just a few clicks.

This type of content allows you to showcase your offerings in an engaging way, creating a seamless shopping experience for your customers. Whether it’s showcasing new products on Instagram or promoting exclusive deals on Facebook, shoppable content helps boost engagement and increases the chances of turning followers into loyal customers.

So, be sure to leverage this strategy to enhance your social media presence and maximize your reach across different platforms.

Educational Content

Educational content plays a crucial role in engaging and informing social media audiences. By sharing valuable information, tips, and insights, you can position yourself or your brand as an authority in your field.

Educational content can take various forms on different platforms. For example, LinkedIn is an ideal platform for sharing industry-related articles, thought leadership pieces, and professional development resources.

On Twitter, you can use short informative threads or share links to educational blog posts or podcasts.

Instagram also provides opportunities for educational content through longer-form captions that provide value to the audience. You can create carousel posts with step-by-step tutorials or infographics that explain complex concepts visually.

TikTok allows for quick yet informative videos that condense knowledge into bite-sized clips.

The key is to understand the preferences of your target audience on each platform and provide them with educational content that aligns with their interests and needs.

High-Quality Images

High-quality images are a powerful tool for engaging with your audience on social media. Clear, visually appealing pictures can capture your attention and make your posts stand out. Whether you’re sharing product photos, behind-the-scenes shots, or stunning landscapes, high-quality images help to enhance the overall look and feel of your content.

They can also convey professionalism and credibility, building trust with your followers. By using high-resolution images that are relevant to your brand and message, you can effectively communicate with your audience and increase the likelihood of likes, comments, and shares on social media platforms.

Text-Based Content

Text-based content plays a crucial role in social media marketing strategies. Platforms like LinkedIn, Twitter, and Facebook heavily rely on written posts to communicate with their audiences.

When crafting text-based content, it’s important to consider the unique characteristics of each platform and tailor your message accordingly. For example, LinkedIn is most effective for sharing professional updates, business news, and career-related information.

On the other hand, Twitter is known for its concise format that encourages quick interactions and conversations. Facebook allows for longer-form text posts that can be used to share blog articles or engage followers through thoughtful discussions.


Infographics are a powerful form of visual content that can effectively convey information and engage audiences across various social media platforms. With their combination of eye-catching design and concise text, infographics allow you to present complex data or concepts in a visually appealing and easy-to-understand format.

Whether you’re sharing statistics, step-by-step processes, or comparisons, infographics can help capture attention and encourage audience interaction. By using infographics strategically on each platform, you can boost engagement, increase shares, and enhance your brand’s visibility online.

Ephemeral/Disappearing Content

Ephemeral or disappearing content is a type of social media post that remains visible for a limited time before it disappears. Platforms like Snapchat and Instagram Stories allow users to share photos or videos that vanish after 24 hours.

This type of content has gained popularity due to its temporary nature, creating a sense of urgency and exclusivity among viewers. Ephemeral content offers an opportunity for businesses to showcase behind-the-scenes moments, exclusive promotions, or sneak peeks into upcoming products or events.

By leveraging the fleeting nature of this content, brands can capture attention, foster engagement, and create a sense of authenticity with their audience.

Repurposing Content as a Valuable Strategy

Repurposing Content as a Valuable Strategy

Repurposing content is a valuable strategy to maximize the reach of your social media posts. Instead of creating brand-new content for each platform, you can adapt and modify existing content to fit the tone and requirements of each platform.

This allows you to save time and effort while still maintaining a consistent brand message across different channels.

By repurposing content, you can ensure that your message reaches a wider audience without having to create entirely new material. For example, you can take a blog post and turn it into a series of social media updates or create visual graphics based on key points from an article.

By repackaging your content in different formats, such as videos, infographics, or text-based posts, you cater to the preferences of diverse audiences.

Another benefit of repurposing content is that it allows you to optimize your posts for different platforms. Each social media platform has its own unique demographics and algorithms, so what works well on Instagram might not be as effective on Twitter or LinkedIn.

By adapting your content for each platform’s specific features and expectations, you can increase engagement and better connect with your audience.

Repurposing content is an effective strategy for maximizing reach and engagement on social media platforms. By adapting existing material to fit the requirements of each channel, you can save time while still delivering a consistent brand message.

Additionally, tailoring your content for different platforms helps you optimize engagement by catering to unique demographics and algorithmic preferences.

Frequently Asked Questions

What should I post on each social media platform?

To maximize engagement, you should tailor your content for each social media platform, focusing on unique content ideas and types of content that resonate better with the users on those platforms.

How can I optimize my social media posts?

By creating compelling and engaging content, using user-generated content ideas, actively engaging with followers, and utilizing effective social media strategies, you can optimize your social media posts for maximum reach.

Can tailoring my posts to different platforms increase brand visibility?

Yes! Customizing content for different networks and optimizing them per each platform’s character enhances your chances of reaching a wider audience, hence increasing brand visibility.

Are there specific strategies for posting on each social media platform?

There are indeed specific strategies like understanding what works best for each platform and building a strong presence by continuously posting engaging material suitable to the respective network, thereby maximizing engagement on every level.

How do I create an effective plan for what to post across all my business’ social networks?

Creating an effective plan entails coming up with innovative social-media-content ideas tailored to differing platforms while also considering when your audience is most active, among other things.


Understanding what to post on each social media platform is crucial for engaging with your audience and maximizing reach. By tailoring your content to fit the unique expectations of LinkedIn, Twitter, Instagram, TikTok, Facebook, and YouTube, you can effectively connect with your target audience and increase brand visibility.

Remember to experiment with different types of content and leverage the power of repurposing to optimize your social media strategy for each specific platform.

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