How Much Does Facebook Reels Pay Per 1000 Views in 2024?

How Much Does Facebook Reels Pay Per 1000 Views in 2024?

Making money on social media is a hot topic these days, and Facebook Reels has entered the scene as a new way for creators to earn cash. In simple terms, Facebook Reels are short, fun videos that users can create and share on the platform.

Just like you might find cool videos on TikTok or Instagram Stories, Facebook Reels allows people to express themselves creatively. But there’s more – these reels can also bring in real dollars.

The buzz around how much you can make per 1,000 views is huge! Rates start at about $0.01-0.02 per view; this means if your reel gets attention from viewers, you could pocket up to $20 for every thousand eyes that watch it. So this is how much Facebook reels pay per view.

On average, though, most folks see about $4.40 rolling in per thousand views – not too shabby! However, don’t get too set on one number because what you earn can jump up or down based on things like who’s watching and where they’re from.

Some digital stars have already shown us how it’s done by raking in earnings themselves. Take one person who posted 24 pieces of content; they ended up with 37,513 views total and made $154 out of it – breaking down to roughly $4.11 every time another bunch of thousands of viewers tuned in.

Note: The Facebook Reel earnings are subject to change based on multiple factors like audience, location, engagement level, content quality and more.

Now that we’ve got your curiosity sparked about earning some extra dough with those viral clips of yours on Facebook Reels – let’s dive into the nitty-gritty details together!

Understanding Facebook Reels

Understanding Facebook Reels

Facebook Reels is a feature that allows users to create and share short, entertaining videos on the platform. Creators can monetize their content through the Facebook Partner Program, which involves ad embedding and sponsored content.

What are Facebook Reels?

Facebook Reels are short, engaging videos that users create and share on the platform. They can last up to 60 seconds, packed with creative content ranging from comedy skits and dance routines to how-tos and personal stories.

These reels offer various editing tools such as speed controls, timers, and augmented reality effects to make each video unique. Creators often use popular music tracks or original audio to add an extra layer of appeal.

The format has become a hit for digital marketing, letting content creators monetize their videos by embedding ads or participating in revenue-sharing programs. Through the Facebook Partner Program, eligible creators get paid for their work based on views—earning potential income from every thousand views on their Reels.

This system measures success through viewer engagement; thus, attracting more viewers could mean making more money from video content.

How to monetize Facebook Reels?

To monetize a reel on Facebook, creators need to join the Facebook Partner Program, which allows them to generate revenue from their videos. Once enrolled, creators can earn money through ad monetization and other forms of content monetization on the platform. Here are some strategies for maximizing earnings:

  • Create high-quality content that resonates with your audience and encourages engagement.
  • Optimize videos for ad revenue by integrating engaging hooks and encouraging viewers to watch until the end.
  • Promote videos on various social media platforms to increase visibility and reach a broader audience.
  • Collaborate with other creators to cross-promote content and expand your viewer base.
  • Participate in Facebook Reels programs and challenges to boost visibility and potentially earn additional income.

Earnings from Facebook Reels

Earnings from Facebook Reels

Facebook Reels pay creators a certain amount per 1,000 views, with various factors influencing their earning potential. We will also look at successful creators and their earnings from using Facebook Reels.

Pay Rate per 1,000 Views

The pay rate for 1,000 views on Facebook Reels ranges from $0.01 to $0.02, which translates to a maximum of $20 for every 1000 views. However, the earnings may fluctuate between approximately $8.75 and $10 per 1000 views based on factors such as audience location and engagement level.

On average, creators can anticipate earning around $4.40 per 1000 views on Facebook Reels, with variations influenced by factors like ad performance and viewer engagement.

Factors Affecting Earning Potential

Several factors can influence the earning potential of Facebook Reels creators. Audience engagement plays a crucial role, with higher engagement typically leading to increased earnings.

The location of the audience and the performance of ads embedded in the reels also impact how much creators can earn per 1000 views. Additionally, various other elements such as video length, content quality, and relevance to viewers’ interests contribute to determining the income from Facebook Reels.

Content that resonates with a broader audience tends to attract more views and potentially higher earnings. Furthermore, strategic promotion on social media platforms can amplify viewership and boost revenue generation for creators.

Note: These earning figures are estimates from different online sources. They are subject to change based on multiple factors like audience, location, engagement level, content quality, and more.

Successful Creators and Their Earnings

The earnings of successful creators on Facebook Reels can vary significantly based on a range of factors, including audience engagement and ad performance. Here’s a closer look at what some creators are earning on the platform:

Creator Total Views Earnings (Approx.) Earnings Per 1,000 Views (Approx.)
Creator A 37,513 $154 $4.11
Creator B 100,000 $440 $4.40
Creator C 10,000 $87.50 – $100 $8.75 – $10.00

Creators are leveraging different strategies to maximize their revenues. Engaging content that resonates with audiences has proven to yield better earnings. Now, let’s explore the monetization requirements for Facebook Reels to understand how creators can qualify to earn from their content.

Monetization Requirements for Facebook Reels

Monetization Requirements for Facebook Reels

To start earning from Facebook Reels, creators must meet specific eligibility requirements and follow guidelines for followers, videos, viewership, ad embedding, and sponsored content.

Read more to learn how you can monetize your content on this platform!

Eligibility for Monetization

To qualify for monetization on Facebook Reels, creators must first meet specific criteria set by the Reels Play Bonus program. These requirements include having a Facebook Page and being located in a region where monetization is supported.

Additionally, creators need to comply with all of Facebook’s policies and community standards. Moreover, it is essential to have a considerable number of followers and adhere to the platform’s content guidelines.

In addition to these prerequisites, creators should also focus on generating high-quality content that resonates with their target audience while complying with copyright regulations.

Requirements for Followers, Videos, and Viewership

To qualify for monetization on Facebook Reels, creators need to meet specific criteria:

  1. Maintain an active presence: Creators must have a Facebook page and Instagram account with consistent activity to engage their audience.
  2. Reach follower thresholds: Meeting the follower requirement for each platform is essential – at least 10,000 followers on Facebook and 100,000 on Instagram to be eligible for the Facebook Partner Program.
  3. Produce original content: Creators should share high-quality, original videos that comply with community standards and copyright policies.
  4. Achieve video viewership: Videos should garner substantial views and engagement, indicating a dedicated fan base.
  5. Comply with ad policies: Adherence to advertising policies ensures that sponsored content and ads meet brand safety standards.

Ad Embedding and Sponsored Content

Facebook Reels creators can also earn money through ad embedding and sponsored content. By strategically placing advertisements within their Reels videos, they can generate additional income based on the number of views and user engagement.

Additionally, collaborating with brands for sponsored content allows creators to monetize their authentic storytelling and showcase products or services to their audience. Both ad embedding and sponsored content offer lucrative opportunities for Facebook Reels creators to maximize their earnings while providing valuable content to their viewers.

Strategies for successful ad embedding include creating engaging and relevant video content, optimizing videos for ad revenue by considering placement and duration, promoting videos across social media platforms to increase visibility, and participating in Facebook’s Reels programs.

Strategies to Increase Earnings on Facebook Reels

Create high-quality and engaging content that resonates with your audience, optimize videos for ad revenue, promote your videos on other social media platforms, collaborate with other creators, and participate in Facebook Reels programs to maximize your earnings.

Creating High-Quality Content

Creating high-quality content is crucial to maximizing earnings from Facebook Reels. Engaging videos that capture viewers’ attention and prompt them to watch till the end can significantly boost your earning potential. Try to switch from short-form video to long-form video reel content.

By focusing on producing visually appealing, entertaining, and informative content, you can attract a wider audience and increase your chances of higher ad performance rates. Implementing storytelling techniques, using captivating visuals, and incorporating trending topics into your reels are effective ways to enhance the quality of your content.

Optimizing video quality by utilizing high-resolution footage and clear audio also contributes to creating high-quality Facebook Reels. Dedicating time to scriptwriting, editing, and post-production work helps ensure that each reel meets professional standards.

Additionally, staying updated with the latest trends in social media content creation allows you to produce relevant and engaging videos that resonate with your target audience.

Optimizing Videos for Ad Revenue

To optimize videos for ad revenue on Facebook Reels, creators can follow these strategies:

  1. Use engaging and trending content to attract a larger audience.
  2. Incorporate relevant hashtags to increase discoverability and reach a wider audience.
  3. Create videos with a clear narrative or storyline to keep viewers engaged and watching for longer periods.
  4. Utilize eye-catching visuals, such as vibrant colors and high-quality imagery, to capture the audience’s attention.
  5. Post consistently to maintain viewer interest and keep them coming back for more content.
  6. Interact with the audience through comments and engagement to build a loyal following and increase overall views and engagement.
  7. Collaborate with other creators to tap into their existing fan base and expand your reach within the platform.
  8. Experiment with different video lengths and formats to gauge which content performs best in terms of views and engagement.

Promoting Videos on Social Media

To maximize the reach of your Facebook Reels and increase your earnings, it is essential to promote your videos on social media platforms such as Instagram, Twitter, and Facebook. By sharing teaser clips or engaging thumbnails with compelling captions and hashtags, you can pique curiosity and drive traffic to your Facebook Reels.

Collaborating with other creators in similar niches can also expand your audience base across various social media platforms.

Using eye-catching visuals and catchy descriptions when posting about your Facebook Reels on social media helps captivate potential viewers’ attention. Additionally, participating in relevant discussion forums or groups related to your content niche allows you to share valuable insights while subtly promoting your videos.

Collaborating with Other Creators

In addition to promoting videos on social media, collaborating with other creators can significantly boost your visibility and engagement on Facebook Reels. Partnering with fellow content creators allows you to reach a wider audience and tap into their followers, increasing the potential for more views and higher earnings.

By teaming up with creators in your niche or related industries, you can leverage each other’s strengths, creativity, and fan base to produce compelling content that resonates with a broader demographic.

Moreover, collaborating with other creators opens the door to cross-promotion opportunities, where both parties can share each other’s videos across various platforms. This not only helps increase viewership but also fosters a sense of community among your audiences.

Participation in Facebook Reels Programs

To maximize earnings, creators can participate in Facebook Reels programs, such as the Partner Program and ad revenue sharing. By joining these programs, creators gain access to additional monetization features aimed at boosting their income from video views.

These programs also provide opportunities for sponsored content deals and collaborations with brands, allowing creators to further increase their earning potential from their Facebook Reels.

Participation in Facebook Reels programs enables creators to diversify their income streams through various monetization avenues. This includes exploring options like merchandise sales through the platform and leveraging fan support features to receive financial contributions from viewers who want to show appreciation for the creator’s content.


Understanding the payment system for Facebook Reels and implementing strategic techniques can significantly impact your earnings. By optimizing content for ad revenue and fostering engagement, creators can maximize their income per 1000 views.

Have you considered how these strategies could enhance your earning potential on Facebook Reels? The impact of monetizing social media videos is significant, offering ample opportunities to generate revenue from engaging content.

Explore these practical tips for increasing your earnings from viral videos on social media platforms like Facebook Reels.


What earnings can you expect from 1000 views on Facebook Reels?

Facebook pays creators for their Reels through various programs, but the amount earned per 1000 views can vary based on factors like audience engagement and content quality.

Can I make money from my viral videos on Facebook’s Reel platform?

Yes, if your Facebook Reels go viral and get lots of views, you may earn money as part of Facebook’s monetization program for video content.

How does monetizing Instagram and Facebook Reels work?

To make money from Instagram and Facebook Reels, you need to be eligible for their monetization programs that share revenue for video content views.

Are there ways to estimate how much I’ll get paid for my social media videos?

Estimating earnings is tricky since payment depends on several factors, including how many people view your videos and how engaging they are.

What influences how much I’ll earn from video views on social media platforms like Facebook?

Your income from video views depends on the type of content you create, how often people watch it, and whether those viewers interact with what they see.

31 Responses

  1. i just finished my first full month of monetization for fb reels… in that month i had about 215,000 & was paid $8.09. is this typical for the beginning of monetization?

    1. The earnings depends on multiple factors like audience, location, engagement level, content quality, and more.

  2. I am not sure this is true. I have a video with almost 500k views and I only got 6$ for that one…. I don’t think its 4.11 per 1000 views…

    1. I have a FB reel over 685 k Views wondering when in how much that payout will be they have no email to connect with this is also a business we accepted as well Meta should take accountability

    2. That’s just a mere estimate. The earnings are based on multiple factors like audience, location, engagement level, content quality, and more.

  3. Why do I have t to pay $14.99 monthly to Meta? Or can I still get paid when I get 1,000 views or more without paying that $14? I don’t usually post but sometimes when I do I notice I get up to 1,000 views. I’m a grandma and i’m new at this. thanks for any info you will give me.

  4. Your estimate for the money you earn on Ads on reels on facebook is not accurate. $1 / 1000 views is what I am currently earning!

    1. Our estimate is the average of both the Ads and Play Bonus Programme. Plus, for you, it might be $1/1000, and for someone else it can be $10/1000. Several other factors play a critical role as mentioned in the post.

  5. my Facebook account have 5242 followers and 121342 minutes view time as per view inside page. I have no violations.still I get yet not eligible for monetization. also I don’t see the criteria which needs to be fulfilled.
    Pl solve the issue.

  6. Since the date of your writing, i have had approx 3 million plays of my reels. i live in the USA, most of my viewers are USA or western Europe. i have extremely high engagement…

    for those 3 million plays, i will be paid approx $120, according to fb monetization display on their website. That breaks down $0.00004 per view…

    if i did receive $0.01 per view, i would be getting $30,000… do you know why this may be the case? peace

    1. The earnings depend on multiple factors like audience, location, engagement level, content quality, and more. Plus, our estimates are based on the average of earnings from both Ads and Reels Play Bonus Programme.

  7. Really,this social media platform namely Facebook created a new job system to an individual who without involving in the physical exercise or under obligation to anyone. I extend my sincere thanks to the noble Idea of the platform.

  8. Eligibility for earning ??
    How much followers on Facebook accounts eligible for earning money.

    How much minutes views are required?

    & How much duration to set for earning money.

  9. I see that FB pays between $0.01 – $0.02 (or maybe more) for each Reel view… i have been posting & routinely receive 2,500 – 10,000 views per Reel… a Reel that garners 5,000 views earns me approx $0.49… if i were to earn $0.01 per view, i would earn at least $50…

    do you know what is the difference between how you estimate Reels revenue & how i earn it?

    thanks for the help,


  10. Um I have one video with a million views and there only paying me 65 bucks for it so either I’m being ripped off or you were lied to

    1. I have a FB reel over 685 k Views wondering when in how much that payout will be they have no email to connect with this is also a business we accepted as well Meta should take accountability

  11. I Understand this directive as a content creator. that we must follow the policies on Facebook reels. thanks and god bless you more.

  12. Please can u help me and coach me I am a content creator with amazing and unique content,but lack the knowledge and policies of Facebook monetization, please coach me

  13. How about Facebook lite, all I was reading is about Facebook real. I am knew I wanted to start earning on Facebook where to start and how, or is only on Facebook real, how about Facebook lite,.

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